LO+8

LO 8 - Identify the impact of technology on marketing and a firm   **// __ RESEARCH Basic research__ //**- is driven by a scientist's //curiosity// or interest in a scientific question. The main motivation is to //expand man's knowledge//, not to create or invent something. **//__ Applied research- __//** is designed to solve //practical problems// of the modern world, rather than to aqcquire knowledge for knowledge's sake. One might say that the goal of the applied scientist is to //improve the human condition//.  The impact of Technology is creating new marketing opportunities
 * More Technology the more production
 * More production the less money the product will be
 * The less money on the product, more people will buy the product
 * New technology, means new commercials for the product.