LO+5

**LO 5 - Explain the importance to marketing managers of current demographic trends** []

Age and ethnicity aren’t the only demographics to watch. Keep an eye out for trends in what people are eating, what they’re buying, how they use their leisure time, how they gather information about planned purchases and how they actually buy them.

To stay on top of these and other trends, listen to the news, read magazines, trade journals, online news and local newspapers. Pay attention to how people use the Internet, and what they use it for. And, listen to your customers if you are already in business. They may alert you to profitable new products or services you could add to your offerings. **Demographic trends - the consumers of the future - who are they and what will they want to buy from** Semiotics and ethnography – what can they tell about consumers’ future behavior?

[|LO 5] **- A Report on the Creators and Marketers of popular culture for teenag**e**rs**