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= Lesson Plan for Chapter Three – Wiki Pages = 


Your presentation will need to include any combination of audio/visuals that appropriately depict your required information for Chapter Three. Any audio/visuals can be imported photos, imported music, imported video clips, news or any other avenue to present your required information.

Please be **creative** to teach your topic(s). Be sure to document all sites used in a separate citation page to be located at the end of you presentation. **Information may not be copied and pasted but should be written in your own words.** Video, audio, and photos should all be appropriately cited as well.

**Brief Outline and Suggested Topics to be Covered** 1.1 Corporate Social Responsibility || 1: Social Responsibility, Ethics, and the Marketing Environment Introduction 2: Sustainability (define) 3: Pyramid of CSR || 2.1 Ethical Behavior in Business 2.2 Ethical Decision-Making || 1: Ethical Behavior in Business (Ethics and Morals defined) 2: Ethical Development Levels (Preconventional, Conventional, and Postconventional Morality) 3: Ethical Decision Making (Influential Factors) 4: Code of Ethics (define) 5: Creating Ethical Guidelines 6: Ethical Norms and Values for Marketers || 3.1 The External Marketing Environment 3.2 Understanding the External Environment and its impact on the Marketing Mix || 1: External Marketing Environment (demographics, social change, economic conditions, political and legal factors, technology, competition) 2: Target Market (What is it?) || 4.1 Social Factors || 1: Social Factors (Attitudes, Values and Lifestyle) 2: Social Factors – Core American Values (Self-sufficiency, Upward Mobility, Work Ethic, and Conformity) 3: The Influence of Values on Buying Habits 4: Component Lifestyles (defined) 5: Role of Families & Women 6: What are the social factors that affect Marketing? || 5.1 Demographic factors || 1: Demographic Factors (define) 2: Tweens 3: Generation Y 4: Generation X 5: Baby Boomers || 6.1 Growing Ethnic Markets || 1: Why Multicultural Marketing 2: Growing Ethnic Markets 3: Marketing to Hispanic Americans 4: Marketing to African Americans 5: Marketing to Asian Americans || 7.1 Economic Factors
 * **// Learning Outcomes and Topics //** || **// Topics to Cover //** ||
 * ** 1 ****Discuss corporate social responsibility.**
 * ** 2 ****Describe the role of ethics and ethical decisions in business.**
 * **3** **Discuss the external environment of marketing, and explain how it affects a firm.**
 * ** 4 ****Describe the social factors that affect marketing.**
 * ** 5 ****Explain the importance to marketing managers of current demographic trends.**
 * ** 6 ****Explain the importance to marketing managers of multiculturalism and growing ethnic markets**
 * ** 7 ****Identify consumer and marketer reactions to the state of the economy**

|| 1: Economic Factors (Income, Inflation, Recession) 2: Consumers’ Incomes 3: The Financial Power of Women 4: Purchasing Power (defined) 5: Inflation and Recession (defined) 6: Recession Marketing Strategies 7: Thriving in an Economic Downturn || 8.1 Technological and Resource Factors || 1: Research (Basic and Applied Research) 2: Technological Factors 3: Impact of Technology on Marketing and a firm || 9.1 Political and Legal Factors || 1: Political and Legal Factors (New technology, society, businesses, consumers) 2: Federal Legislation (competition, pricing, false advertising) 3: Regulatory Agencies (FTC, CPSC, FDA) 4: Powers of the Federal Trade Commission 5: Consumer Privacy (Gramm-Leach-Bliley Act, HIPPA, and California’s Notice of Breach of Security Act) || 10.1 Competitive Factors || 1: Competitive Factors ||
 * ** 8 ****Identify the impact of technology on marketing and a firm.**
 * ** 9 ****Discuss the political and legal environment of marketing.**
 * ** 10 ****Explain the basics of foreign and domestic competition and its impact on marketing.**